Tuesday, June 1, 2021

Why did your goal fail?

How often have you set goals and worked hard to achieve them and yet, have faced failure? I have. Many times. There are many instances where I have worked hard a diligently, but it has got me absolutely nowhere.

When I spent a little time thinking about why it happened, it also made me realize what I could do to change it and achieve success with my next one. Today I’m going to focus on 3 most common reasons I saw recurring in my own failures.
Unrealistic estimation. I realized that I always over or under-estimated myself. When I look at what I can do in a day, I usually over-estimate myself. I put too many things on my list and end up feeling bad when I cannot check them off. I make a to-do list and mentally make up the deadlines throughout the day. It will take me an hour to write a blog post and then 10 more minutes to edit the required images. In reality, it takes me close to 90 minutes just to get started before I decide the tone is all wrong and I just press Ctrl+A and delete! So at the end of 3 hours, I am done with the writing, but need another 90 minutes to find the right images and another 90 to edit them. Now when I look at the clock and see that the whole day went by and I did not complete the 4 other blog posts I was supposed to finish today, I get deflated and just give up altogether. When I think of my business growth, I realize I usually under-estimate myself. More often than not, I am much beyond my own personal growth goals by the end of the year. I did find a great solution for this problem. Now I think with a timeline of one week / month/ quarter. I do not set daily goals; I rather choose my focus for the week to achieve monthly goals. If I do not write the blog posts on time, I can always back-date them! On my CEO day, as I like to call it, which is the first Wednesday of every month, I take time to make a list of topics I would like to write about on my blog. This is usually a very rough framework and my focus is on writing 3 posts a week. I just make a list of topics against the dates in my bullet journal. I then spend at least 90 minutes every day writing about any topic that appeals to me THAT day or time. Sometimes, I just find my mo-jo and write 5 posts in an evening. Sometimes, I struggle through the introduction. But my goal is usually achieved and I have 12 posts posted on my blog in a month. I also usually work in advance. So while you are reading this in May, I am already working on my June posts.
Not believing in myself. A lot of times, I have set goals, especially when it comes to financial ones, and failed at them because deep in my mind I have believed that I don’t deserve it. I have been working on my mind-blocks and I think I am getting over them. It is a struggle. I need to remind myself that I am worthy! I am as valuable. I find that while I do not struggle to price my physical goods – the quilts I make or the in-person workshops that I take – I do struggle with pricing my online services and feel that I have over-priced them. I had a really hard time pricing my eBook. While I made a lot of sales at the $24.99 price, I had to struggle to remind myself that it isn’t about how much I have spent to write it, but about the value of the content that I am offering. Now I just think if I would pay that amount for the item if I had the money and needed it. It usually helps me price my products and services better and also boosts my self-esteem.
Not having a plan. Before reading about the concept of SMART goals, I had totally no idea what I was doing. I was randomly deciding things like I want to grow my business or I want to earn more money but had no clarity or means to measure them. I researched a lot of goal setting techniques and then came up with my own which, since then, has worked flawlessly for me. You can join the masterclass that I am teaching to learn the technique that I have developed from my experience. Believe me, it works. To sign up, you can just email me.Do you also struggle with achieving your goals? Have you ever thought about the WHY? How can knowing the reasons help you? Did you find my tips helpful? Do you have one of your own? I would love to know. Just drop me a line in the comments section below.

Friday, May 28, 2021

Every business has an ideal or dream client in their mind when they start. Do you know who your dream client is? How will knowing them help you grow your business?

When I first heard about profiling my dream client, the first thought that came to my mind was - okay, but I have just started and I want to sell to as many people as I can; so how can I narrow down to just one person as my dream client?
But then gradually I realized, I can sell to as many people as I want to, but I will design for my dream client. I will speak their language. I will be at the places where they are. I will appeal to them. And that helped me grown my business manyfold. I went from zero customers to being the busiest booth at the local craft fair. I went from being an unknown quilter in a quaint little town in India to a Brand Ambassador for three leading companies in the Quilting world!
How did I do that? I created my dream client profile and started speaking to them.
Do you want to create your Dream Client profile? Take a piece of paper and imagine who is it that you want to buy your products. You might have made thousands of sales by now or maybe this is your first product. It does not matter. When you made your product, who was in your mind as the end user? You can even use an existing customer if you think they are the ideal customer for you. Now answer the following questions about them.
What is their gender?
How old are they?
Where do they live?
Are they single or married?
Do they have a family?
What does their family look like?
What is their occupation?
What is their yearly income?
How does their regular day look like?
How do they best like to stay in touch?
What are the places that they frequent regularly?
What are their hobbies?
Are they a part of any groups or social circles?
Where do they hang out with family?
Where do they hang out with friends?
What are their favorite magazines?
What is their favorite social media platform?
What are their top 10 favorite accounts on that social media?
Do they read blogs? Write their 5 favorite ones.
What are their favorite shopping places?
What are their favorite online shopping places?
Who do they idolize?
Where do they spend their vacations?
What do they consider or think about before they buy anything?
What do they consider or think about before they buy from you?
What is the most important thing for them in life?
What is the most important criteria for them when they are buying products that you make?
You can add as many question to this as you want to make the picture so clear that you can go into a crowded space and pick your ideal client just by looking at them.
How will this help you in your business?
1. It will help you design better products. Now that you know what your dream client wants, it will be easier to design products by taking their needs and likes into consideration.
2. It will help you write product descriptions. Knowing what they consider before buying your product, will help you word your product descriptions so that their requirements are addressed and communicated.
3. It will help you to directly talk to your dream client. You know what they read and enjoy, so you can also read what they are reading and make sure that your language is similar so that your products will appeal to them.
4. It will help you be in the right places. It will help you be in the places that they frequent so that your product gets the maximum visibility.
5. It will help you target ads. If you have ever used targeted ads on social media you will know how much knowing in detail about your ideal client will help you target the ads to a smaller percentage and increasing the conversion rate.
5. It will help your business grow. An ideal customer profile can do wonderful for your business. As you start speaking to them, your following will gradually start filling with people who roughly match that profile. So every product you make will look like it is custom-made for them. Customer satisfaction will skyrocket and so will your business.
Remember that by creating your ideal client profile you are not excluding those who do not fit it, but you are attracting those clients that make you happy to serve.
Do you already have a client that fits in your ideal client profile? Or are you working on an imaginary one. Do let me know how ideal client profiling helps you in your business.

Saturday, May 22, 2021

Goals or Dreams?


When we start a business we all have these aspirations. We all tend to imagine what  it would feel to crush our goals and wear the crown of success. But are your aspirations goals that you can achieve or are you just dreaming?

It is easy to think that something that you aspire for is your goal, but in reality, sometimes, it is just a dream. For it to be a goal that you can achieve and get the exhilaration of success, it needs to be a lot more evolved. How can you know whether it is a goal or are you dreaming?
Here are five questions that will answer that :
  1. Is it generalised? Something like “I want to earn a lot of money” is generalised. If that is how your aspiration is, it is a dream. For it to be a goal, you should be very specific. “I want to earn a six-figure income every month” is a specific  goal.
  2. Are you able to determine its value? Can you measure it? Is there any scale that you can use to measure how far you have come? No? then it is a dream. “I want to loose weight” is a dream but “I want to loose fifty pounds” is a measurable goal.
  3. Is it realistically possible to achieve? You know yourself better than anyone else. Is you goal practically achievable? This is an essential but frequently overlooked question. Think about your limits – inner as well as outer – and then decide whether it is a practically achievable goal. “I want to climb Mount Everest” is not a goal for a couch potato, but “I want to go hiking on that local mountain trail” is an achievable goal.
  4. Is it in line with your big picture? You should not have a dream just because everyone else is trying to do it. If you want to help the underprivileged, “Introducing costly courses” would be a dream, whereas “Offering freebies” would be a relatable goal.
  5. Does it have a timeline? Do you have a fixed end date in sight to achieve what you want to achieve? “Some day I will travel to Europe” would be a dream, but “I will visit London in the next 3 years” will be a time-bound goal.
The questions that I asked above are nothing but determining if your aspirations are SMART goals.
S – Specific
M – Measurable
A – Achievable
R – Relatable
T – Time-bound
Once you have asked yourself the above questions, it will be easy to modify your dream into a SMART goal and create a road map to work towards achieving it. 
What does your dream look like now that you have made it into a SMART goal?